Article ID: CBB094499244

Tampon Technology in Britain: Unilever's Project Hyacinth and the "7-Day War" Campaign, 1968–1980 (2022)

unapi

How much do we know about the historic relationship between the corporations that develop menstrual technologies and consumers? This case study adds to the growing literature on users of gendered technology, examining consumers' role in Unilever's ambitious but ultimately unsuccessful tampon project in the 1970s. Investigating the creation of the absorbent material Lyogel, Unilever's menstrual data collection, and the accompanying "7-Day War" marketing campaign, I demonstrate the link between technology, corporations, and consumers. Anonymous consumers gave Unilever information about their menstrual habits. This provided insight into the lived experience of menstruation and knowledge of menstrual technologies in an era when talking about this topic was taboo.

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Authors & Contributors
Alford, Steven E.
Kristina Lyons
Denise Tsang
Iván Chaar-López
Stadler, Christian
Bátiz-Lazo, Bernardo
Concepts
Technoscience; science and technology studies
Users of technology
Feminist analysis
Business history
Business enterprises
Banks and banking
Time Periods
20th century
21st century
19th century
Places
Great Britain
Europe
Indian Ocean
Madagascar
Colombia
United States
Institutions
Bank of America
Bancomer
Banamex
Banco de Bilbao
Lloyds Bank (1899-1999)
Barclays
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