Book ID: CBB057702807

Bright Modernity: Color, Commerce and Consumer Culture (2017)

unapi

Blaszcyk, Regina Lee (Editor)
Spiekermann, Uwe (Editor)


Palgrave Macmillan


Publication Date: 2017
Edition Details: Book Series: Worlds of consumption
Physical Details: x + 287
Language: English

Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies--research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk's go-to history of the "color revolution" in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry. (Publisher)

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Reviewed By

Review Sven Dupré (Autumn 2018) Review of "Bright Modernity: Color, Commerce and Consumer Culture". Business History Review (pp. 600-602). unapi

Citation URI
https://data.isiscb.org/isis/citation/CBB057702807/

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Authors & Contributors
Louis W. Potts
Catherine Keyser
Sarah Teasley
Pflugfelder, Ehren Helmut
Dodgson, Mark
Verena Wasmuth
Concepts
Technological innovation
Design
Mass production
Advertising
Consumption (Economics)
Business history
Time Periods
20th century
19th century
18th century
20th century, late
20th century, early
21st century
Places
United States
Japan
England
Czechoslovakia
London (England)
Americas
Institutions
William Sellers
Chicago, Burlington & Quincy Railroad Company
Royal Society of Arts
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