Article ID: CBB049008415

La propaganda farmaceutica sui telegrammi pubblicitari del Regno d’Italia (1933-1938) (2020)

unapi

In 1933, the first Italian telegram forms carrying advertisements of various kinds made their appearance to promote several products, including pharmaceutical specialties. On the so-called "mod. 30" and "mod. 25" were reported, respectively, 5 and 2 medical products. In this article, we expound the printed form of telegrams containing pharmaceutical advertisements.

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Authors & Contributors
Marinelli, Ferdinando
Bovone, Giulia
Herzberg, David
Greene, Jeremy Alan
Bonnemain, Bruno
Frescani, Elio
Journals
Atti e Memorie, Rivista di Storia della Farmacia
Revue d'Histoire de la Pharmacie
Mefisto: Rivista di medicina, filosofia, storia
Studies in History and Philosophy of Science Part C: Studies in History and Philosophy of Biological and Biomedical Sciences
Social History of Medicine
Pharmacy in History
Publishers
Mimesis
University of Minnesota
Concepts
Pharmacy
Pharmaceutical industry
Advertising
Medicine and industry
Science and industry
Medicine and society
People
Sergio Rocchietta
Time Periods
20th century
20th century, late
20th century, early
19th century
21st century
Places
Italy
United States
Great Britain
Turin (Italy)
Spain
France
Institutions
ENI (Ente Nazionale Idrocarburi)
Walgreens Boots Alliance (WBA)
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