Article ID: CBB044510854

Visibly invisible: color in modern America (2018)

unapi

Blaszczyk, Regina Lee (Author)


Ferrum
Volume: 90
Pages: 68-74

ISSN: 1422-9137

Publication Date: 2018
Edition Details: Special Issue: "Farben der Technik – Technik der Farben" ("Colors in Technology – Technology of Colors")
Language: English

Color is the perfect subject for historians seeking to explore relationships among technology, modernity, and the culture of consumption. The history of twentieth-century color is full of intriguing personalities like the fashion maven Margaret Hayden Rorke, a pioneering color forecaster who directed the Textile Color Card Association of the United States, and alluring visual materials like the product advertisements that dominated magazines such as the Ladies' Home Journal and the Saturday Evening Post in mid-century America. As historians of technology, it is our remit to connect these historic actors and artifacts to important themes that can enhance public understanding about consumer culture and everyday life.

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Citation URI
https://data.isiscb.org/isis/citation/CBB044510854/

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Authors & Contributors
Gruber, John E.
Usenyuk, Sverlana
Jason Finch
Blaszcyk, Regina Lee
Sedelmaier, J. J.
Whalen, Jack
Concepts
Technology and culture
Design
Technology and society
Users of technology
Advertising
Automobiles
Time Periods
20th century
19th century
20th century, late
20th century, early
21st century
Places
United States
Arctic regions
Indian Ocean
Madagascar
London (England)
Americas
Institutions
Olivetti S.p.A (Firm)
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