Strategies of persuasion tapped in popular science writing are discussed under the assumption that effective science education and communication can offer antidotes to the revolt against expertise. It is argued that popular science can weaken the experience of science even while attempting to enhance it. Topics discussed include gimmickry, efforts at science-art fusions, and other contemporary mythologizing moves as well as the relationship between science and the humanities generally. Steven Weinberg’s modern classic The First Three Minutes is explored as an example of successful popular science communication.
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