Article ID: CBB006947860

Nature's Bread: The Natural Food Debate in Canada, 1940–1949 (2019)

unapi

The medical discovery of vitamins in the 1920s ushered in a new era in food consumption patterns. The food industry sought to capture the public's concern for wholesome diets by marketing their products as rich in vitamins, normally with very little to no scientific evidence. With the Great Depression came new discussions about the relationship between food health and poverty. Providing healthy food for those most in need became a question of poor relief and social equity. Bread became one of the central food commodities in these discussions because bread carried both material and symbolic value as the principle foodstuff of the masses. Yet the highly refined white bread that had become so popular by the 1930s lacked any real nutritional value. While both the United States and Great Britain adopted a policy of enriching flour with synthetic vitamins and using bread as a delivery mechanism to address what many saw as vitamin deficiencies, Canada took a different route.

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Authors & Contributors
Brown, Diana
Haushofer, Lisa
Todd Tucker
González Santacruz, María
Couto, Cristiana
Thoms, Ulrike
Journals
Technology and Culture
Lychnos
Llull: Revista de la Sociedad Española de Historia de las Ciencias y de las Técnicas
Journal of American Culture
Journal for Maritime Research: Britian, the Sea and Global History
Historical Research: The Bulletin of the Institute of Historical Research
Publishers
First Edition Design Inc.
University of Minnesota Press
University of California Press
Routledge
Profile
Otago University Press
Concepts
Nutrition; dietetics
Food and foods
Health
Public health
Food industry and trade
Science and culture
People
Galen
Bell, Muriel
Funk, Casimir
Plumwood, Val
Keys, Ancel
Haraway, Donna Jeanne
Time Periods
20th century
19th century
Ancient
20th century, early
Modern
21st century
Places
United States
Brazil
Lesotho
Arctic regions
Montreal (Quebec, Canada)
Rio de Janeiro (Brazil)
Institutions
University of Minnesota
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