Burrell, Brandon (Author)
Florida State University
Neuman, Robert
Auzenne, Valliere R.
Jolles, Adam
Neuman, Robert
Bearor, Karen A
Auzenne, Valliere R.
Jolles, Adam
Edition Details: Advisor: Bearor, Karen A; Committee Members: Auzenne, Valliere R., Jolles, Adam, Neuman, Robert.
Physical Details: 262 pp.
Language: English
From 1935-1945, the Chicago pharmaceutical corporation Abbott Laboratories, the military's primary medical supplier during the Second World War, commissioned dozens of artists in a unique contractual agreement to produce hundreds of paintings and drawings creating advertisements and illustrations for both its medical journal What's New and for the United States Government's War Department. The contract specifically barred direct company profit from the imagery or advertisements created by commissioned artists yet simultaneously demonstrated Abbott's goodwill and "altruism" by donating the proceeds from public art exhibitions and the sales of color reproductions directly to the government's Treasury Department. Artists participating in the combat arts program received payment, travel expenses, and commissions as full-fledged active-duty military officers in exchange for works over a breadth of war subjects. Despite Abbott Laboratories' large expenditure for these projects, it fulfilled its contractual obligation to turn over all of the commissioned paintings and drawings to the federal government's War Department in June 1945. The terms and conditions of this contract, the tri-partite corporation-patron-artist relationship, the works created through Abbott Laboratories' various art initiatives, and the mass reproduction and mobilization of these images for popular culture constitute the focus of this dissertation. Abbott skillfully designed a system of corporate patronage that masked both its intentions and its benefits to result in artistically rich and commercially viable propaganda. In order to understand Abbott's wartime patronage, one must consider the company's need to rehabilitate its corporate image and its consequent negotiation of the projection of that image, its patronage within the context of 1940s corporate sponsorship and the broader context of wartime patronage, the circumstances surrounding the commission and creation of the individual words within its collection and the circumstances leading to the exhibition, distribution, and final ownership of the artwork. Finally, understanding Abbott's patronage is critical to providing insight into the 1940s American artist's mediation of art and advertising.
...MoreDescription Cited in Dissertation Abstracts International-A 75/01(E), Jul 2014. Proquest Document ID: 1448834075. On the Chicago pharmaceutical corporation Abbott Laboratories, the military's primary medical supplier during the Second World War from 1935 to 1945. (from the abstract)
Similar Citations
Article
Rasmussen, Nicolas;
(2002)
Of “Small Men,” Big Science and Bigger Business: The Second World War and Biomedical Research in the United States
(/isis/citation/CBB000200104/)
Chapter
Angelo Baracca;
(2009)
Scienza e guerra: fisica fondamentale, ricerca e realizzazione di nuove armi nucleari
(/isis/citation/CBB450782713/)
Article
Munns, David P.D.;
(2015)
The Phytotronist and the Phenotype: Plant Physiology, Big Science, and a Cold War Biology of the Whole Plant
(/isis/citation/CBB001422120/)
Chapter
Schmaltz, Florian;
(2010)
Vom Nutzen und Nachteil der Luftfahrtforschung im NS-Staat. Die Aerodynamische Versuchsanstalt Göttingen und die Strahltriebwerksforschung im Zweiten Weltkrieg
(/isis/citation/CBB001023284/)
Article
Andrea Grignolio;
(2018)
Education and Diaspora: The Path of Three Nobel Laureate Students From Their Anatomical Training in Turin to the American Genetic-Molecular Model (1930-1950)
(/isis/citation/CBB613230653/)
Article
Farish, Matthew;
(2013)
The Lab and the Land: Overcoming the Arctic in Cold War Alaska
(/isis/citation/CBB001252690/)
Article
Heinze, Thomas;
Hallonsten, Olof;
Heinecke, Steffi;
(2015)
From Periphery to Center: Synchrotron Radiation at DESY, Part I: 1962--1977
(/isis/citation/CBB001552128/)
Book
Jacobs, Robert A.;
(2010)
Filling the Hole in the Nuclear Future: Art and Popular Culture Respond to the Bomb
(/isis/citation/CBB001221277/)
Article
Olivotto, Cristina;
(2009)
The G-Stack Collaboration (1954): An Experiment of Transition
(/isis/citation/CBB000950445/)
Book
Kaufmann, Doris;
(2000)
Geschichte der Kaiser-Wilhelm-Gesellschaft im Nationalsozialismus: Bestandsaufnahme und Perspektiven der Forschung
(/isis/citation/CBB000110620/)
Book
Metzler, Sally;
(2007)
Theatres of Nature: Dioramas at the Field Museum
(/isis/citation/CBB000830890/)
Article
Alison Winter;
(2016)
Cats on the Couch: The Experimental Production of Animal Neurosis
(/isis/citation/CBB700734092/)
Article
Delft, Dirk van;
(2007)
Tegen de roof: het Kamerlingh Onnes Laboratorium in oorlogstijd
(/isis/citation/CBB000774575/)
Book
Olof Hallonsten;
(2012)
In pursuit of a promise: Perspectives on the political process to establish the European Spallation Source (ESS) in Lund, Sweden
(/isis/citation/CBB669404244/)
Book
Gómez Rodríguez, Amparo;
Canales Serrano, Antonio Francisco;
(2013)
Estudios políticos de la ciencia: políticas y desarrollo científico en el siglo XX
(/isis/citation/CBB001450524/)
Book
Coleman, David C.;
(2010)
Big Ecology: The Emergence of Ecosystem Science
(/isis/citation/CBB001020904/)
Book
Elisabeth Berry Drago;
(2019)
Painted Alchemists: Early Modern Artistry and Experiment in the Work of Thomas Wijck
(/isis/citation/CBB848299484/)
Book
Principe, Lawrence M.;
(2007)
Chymists and Chymistry: Studies in the History of Alchemy and Early Modern Chemistry
(/isis/citation/CBB000700925/)
Chapter
Delft, Dirk van;
(2009)
Preventing Theft: The Kamerlingh Onnes Laboratory in Wartime
(/isis/citation/CBB000960216/)
Book
Amy D. Finstein;
(2020)
Modern mobility aloft : Elevated highways, architecture, and urban change in pre-interstate America
(/isis/citation/CBB845299669/)
Studies in History and Philosophy of Science Part C: Studies in History and Philosophy of Biological and Biomedical Sciences
Science in Context
Minerva: A Review of Science, Learning and Policy
Medicina nei Secoli - Arte e Scienza
Isis: International Review Devoted to the History of Science and Its Cultural Influences
Be the first to comment!