Economies of Everyday Suffering: Some Implications of Eli Lilly's Zyprexa Market Strategy in US Primary Care (2011)
Fidler, Bradley Reuben (Author)
University of California, Los Angeles
Traweek, Sharon
Braslow, Joel
Edition Details: Advisor: Braslow, Joel, Traweek, Sharon.
Physical Details: 147 pp.
Language: English
It is argued that Eli Lilly's market strategy for Zyprexa in US primary care has significant implications for the meanings of symptoms, disease, and treatment. From this case study we can detect psychopharmaceutical markets in which non-psychiatric therapeutic treatments and the strategic restriction of demand are both more important than considered previously. Furthermore, the distinctions between chemical and social, psychiatric and non-psychiatric therapeutics are called into question, as is the conceptualization of the history of psychiatry, from morale therapy to contemporary outpatient treatment in primary care.
...MoreDescription Cited in Dissertation Abstracts International-A 73/09(E), Mar 2013. Proquest Document ID: 1021833734.
Similar Citations
Article
Hüntelmann, Axel C.;
(2013)
A Different Mode of Marketing? The Importance of Scientific Articles in the Marketing Process of Salvarsan
Article
Ilenia Garoia;
(2017)
Farmacista, preparatore, comunicatore, innovatore: il caso Oreste Ruggeri (1857-1912)
Article
Stuart Anderson;
(2019)
The Post-Pharmaceutical Era
Article
Giovanni Cipriani;
(2018)
Medicamenti di origine minerale nel Manuale di Materia Medica e Terapeutica di Vincenzo Chirone
Article
Ayari-Lassueur, Sylvie;
(2012)
Les Propriétés des Remèdes Simples Selon Avicenne (980--1037): Analyse de Quelques Passages du Canon
Article
Giulia Bovone;
(2020)
Bioplastina Serono: il ricostituente preferito dagli italiani (XX secolo)
Article
Giulia Bovone;
(2017)
L’opoterapia all'italiana attraverso i suoi prodotti: dalla lotta per l’emersione fino all'inesorabile declino
Article
Maria Luisa Valacchi;
Davide Orsini;
Francesca Vannozzi;
(2019)
Solo "roba da matti"? Le sostanze di origine minerale della Farmacia del Manicomio di Siena
Chapter
Giulia Perini;
(2020)
Storia di un farmaco: la clorpromazina
Article
Zurndorfer, Harriet T.;
(2011)
Cotton Textile Manufacture and Marketing in Late Imperial China and the “Great Divergence”
Article
Bochove, Christiaan van;
(2014)
Seafarers and Shopkeepers: Credit in Eighteenth-Century Amsterdam
Article
Oliveira, Sérgio Luis Inácio de;
Ferraz, Márcia H. M.;
(2012)
Institutionalization of Marketing at the Beginning of the 20th Century: Ralph S. Butler's Marketing Methods as Study Case
Article
Bonah, Christian;
(2013)
“The Strophanthin Question”: Early Scientific Marketing of Cardiac Drugs in Two National Markets (France and Germany, 1900--1930).
Article
David Pilgrim;
(2023)
British mental healthcare responses to adult homosexuality and gender non-conforming children at the turn of the twenty-first century
Book
Sarah Fawn Montgomery;
(2018)
Quite Mad: An American Pharma Memoir
Book
Rachel Aviv;
(2022)
Strangers to Ourselves: Unsettled Minds and the Stories That Make Us
Book
Schechter, Kate;
(2014)
Illusions of a Future: Psychoanalysis and the Biopolitics of Desire
Article
Nicolas Henckes;
(2021)
Negotiating the limits of therapy
Book
Alberto Ortiz Lobo;
Rafael Huertas;
(2018)
Criticas y alternativas en psiquiatria. Ensayos de historia de la psiquiatría
Book
Anne Harrington;
(2019)
Mind Fixers: Psychiatry's Troubled Search for the Biology of Mental Illness
Be the first to comment!