Book ID: CBB001550146

Empire on Display: San Francisco's Panama-Pacific International Exposition of 1915 (2013)


Moore, Sarah J. (Author)

University of Oklahoma Press

Publication Date: 2013
Physical Details: xii + 240 pp.; ill.
Language: English

The world's fair of 1915 celebrated both the completion of the Panama Canal and the rebuilding of San Francisco following the devastating 1906 earthquake and fire. The exposition spotlighted the canal and the city as gateways to the Pacific, where the American empire could now expand after its victory in the Spanish-American War. Empire on Display is the first book to examine the Panama-Pacific International Exposition through the lenses of art history and cultural studies, focusing on the event's expansionist and masculinist symbolism. The exposition displayed evidence---visual, spatial, geographic, cartographic, and ideological---of America's imperial ambitions and accomplishments. Representations of the Panama Canal play a central role in Moore's argument, much as they did at the fair itself. Embodying a manly empire of global dimensions, the canal was depicted in statues and a gigantic working replica, as well as on commemorative stamps, maps, murals, postcards, medals, and advertisements. Just as San Francisco's rebuilding symbolized America's will to overcome the forces of nature, the Panama Canal represented the triumph of U.S. technology and sheer determination to realize the centuries-old dream of opening a passage between the seas. Extensively illustrated, Moore's book vividly recalls many other features of the fair, including a seventy-five-foot-tall Uncle Sam. American railroads, in their heyday in 1915, contributed a five-acre scale model of Yellowstone, complete with miniature geysers that erupted at regular intervals. A mini--Grand Canyon featured a village where some twenty Pueblo Indians lived throughout the fair. Moore interprets these visual and cultural artifacts as layered narratives of progress, civilization, social Darwinism, and manliness. Much as the globe had ostensibly shrunk with the completion of the Panama Canal, the Panama-Pacific International Exposition compressed the world and represented it in miniature to celebrate a reinvigorated, imperial, masculine, and technologically advanced nation. As San Francisco bids to host another world's fair, in 2020, Moore's rich analytic approach gives readers much to ponder about symbolism, American identity, and contemporary parallels to the past.

Reviewed By

Review Findling, John (2014) Review of "Empire on Display: San Francisco's Panama-Pacific International Exposition of 1915". Journal of American History (p. 290). unapi

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Authors & Contributors
Olson, Kory
Pereira, Hugo Silveira
Martin Robert
Cardoso de Matos, Ana
Warrior, Claire
Rahman, Sabrina
Ziran Kexueshi Yanjiu (Studies in the History of Natural Sciences)
Technology and Culture
Museum History Journal
Canadian Journal of Health History/Revue canadienne d’histoire de la santé
Science in Context
Journal of the History of Biology
Univ. Chicago Press
Oxford University Press
Edições Colibri
Purdue University (Lafayette, Indiana)
Cross-national interaction
Travel; exploration
Exhibitions and fairs
Forster-Cooper, Clive
Shackleton, Ernest Henry
Scott, Robert Falcon
Osborn, Henry Fairfield
Bastian, Adolf
Time Periods
20th century, early
19th century
18th century
17th century
16th century
United States
Great Britain
University of Paris V
United States Department of Agriculture (USDA)
National Maritime Museum (Great Britain)

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