Book ID: CBB001422029

Commercial Visions: Science, Trade, and Visual Culture in the Dutch Golden Age (2014)

unapi

Margócsy, Dániel (Author)


University of Chicago Press


Publication Date: 2014
Physical Details: 336 pp.; ill.; bibl.; index
Language: English

Entrepreneurial science is not new; business interests have strongly influenced science since the Scientific Revolution. In Commercial Visions, Dániel Margócsy illustrates that product marketing, patent litigation, and even ghostwriting pervaded natural history and medicine---the “big sciences” of the early modern era---and argues that the growth of global trade during the Dutch Golden Age gave rise to an entrepreneurial network of transnational science. Margócsy introduces a number of natural historians, physicians, and curiosi in Amsterdam, London, St. Petersburg, and Paris who, in their efforts to boost their trade, developed modern taxonomy, invented color printing and anatomical preparation techniques, and contributed to philosophical debates on topics ranging from human anatomy to Newtonian optics. These scientific practitioners, including Frederik Ruysch and Albertus Seba, were out to do business: they produced and sold exotic curiosities, anatomical prints, preserved specimens, and atlases of natural history to customers all around the world. Margócsy reveals how their entrepreneurial rivalries transformed the scholarly world of the Republic of Letters into a competitive marketplace. Margócsy's highly readable and engaging book will be warmly welcomed by anyone interested in early modern science, global trade, art, and culture.

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Reviewed By

Review Klaus Hentschel (2015) Review of "Commercial Visions: Science, Trade, and Visual Culture in the Dutch Golden Age". Metascience: An International Review Journal for the History, Philosophy and Social Studies of Science (pp. 425-427). unapi

Review Lynn K. Nyhart (2016) Review of "Visual Cultures in Science and Technology: A Comparative History". Annals of Science: The History of Science and Technology (pp. 442-446). unapi

Review Rebecca Tucker (2015) Review of "Commercial Visions: Science, Trade, and Visual Culture in the Dutch Golden Age". Seventeenth Century (pp. 367-370). unapi

Review Djoeke van Netten (2015) Review of "Commercial Visions: Science, Trade, and Visual Culture in the Dutch Golden Age". Isis: International Review Devoted to the History of Science and Its Cultural Influences (pp. 922-927). unapi

Review Rina Knoeff (2015) Review of "Commercial Visions: Science, Trade, and Visual Culture in the Dutch Golden Age". Centaurus: International Magazine of the History of Mathematics, Science, and Technology (pp. 125-126). unapi

Review Alice Marples (2016) Review of "Commercial Visions: Science, Trade, and Visual Culture in the Dutch Golden Age". Archives of Natural History (pp. 371-372). unapi

Review Craig Martin (2016) Review of "Commercial Visions: Science, Trade, and Visual Culture in the Dutch Golden Age". American Historical Review (pp. 666-667). unapi

Review Lawrence, Natalie (2015) Review of "Commercial Visions: Science, Trade, and Visual Culture in the Dutch Golden Age". Endeavour: Review of the Progress of Science (pp. 83-84). unapi

Review Schilt, Cornelis J. (2015) Review of "Commercial Visions: Science, Trade, and Visual Culture in the Dutch Golden Age". Studium: Tijdschrift voor Wetenschaps- en Universiteitgeschiedenis (pp. 51-52). unapi

Citation URI
http://data.isiscb.org/isis/citation/CBB001422029/

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Authors & Contributors
Jorink, Eric
Knoeff, Rina
Olmi, Giuseppe
Bots, Hans
Visser, Robert Paul Willem
Attenborough, David
Journals
British Journal for the History of Science
Journal for Early Modern Cultural Studies
Leonardo
Medizinhistorisches Journal
Journal of the History of Collections
Studies in History and Philosophy of Science Part C: Studies in History and Philosophy of Biological and Biomedical Sciences
Publishers
Holland University Press
Royal Collection
National Gallery of Art
LIT Verlag
WBOOKS
Bononia University Press
Concepts
Natural history
Science and art
Scientific illustration
Visual representation; visual communication
Anatomy
Medicine
People
Ruysch, Frederick
Merian, Maria Sibylla
Camper, Adrian Gilles
Camper, Petrus
Leonardo da Vinci
Marshal, Alexander
Time Periods
17th century
18th century
Early modern
16th century
19th century
15th century
Places
Netherlands
Germany
Tuscany (Italy)
Great Britain
South America
Amsterdam (Netherlands)
Institutions
Dutch East India Company
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