Huentelmann, Axel C. (Author)
Salvarsan was considered a milestone in bacteriology and pharmacology as a therapeutic against Syphilis. The remedy was introduced into the market in December 1910. In this article, I will analyze this launch which allows investigating a period when drug marketing was in the making. It has been typically linked to branding as a dominant advertising strategy, which turned a particular substance into a well-known product with certain qualities. I want to inquire the role Paul Ehrlich played as the inventor in the launch of Salvarsan; and also, which role scientific articles and clinical reports played in this process. Subsequently, I am going to discuss how the conflicting priorities of public health, ethical reservations, and economic interests were negotiated and how these influenced the factual promotion of Salvarsan. [ABSTRACT FROM PUBLISHER]
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