IsisCB Explore

Article ID: CBB001251515

Do Koreans Have an “English Brain”? A Case Study in the Commercialization of Neuroscience (2012)

Chang, Hawon (Author)
Hong, Sungook (Author)

East Asian Science, Technology and Society: An International Journal
Volume: 6, no. 3
Issue: 3
Pages: 303-319

DOI: 10.1215/18752160-1731097

Publication Date: 2012
Edition Details: Part of a special section, “Neuroethics”
Language: English

Outside Links

WorldCat

Google Scholar

JSTOR

Academia.edu

Neurosciences Commercialization Education Popularization 20th century, early 21st century Korea

Korean people believe that English proficiency is one of the most important factors in achieving professional success, and because of this they spend a great deal of time and money to master English. Along with this frenzy over English, a discourse on the English brain has recently emerged. Many Koreans believe that to achieve linguistic excellence, one has to train a particular brain region---the so-called English brain. This discourse was formulated and became popularly authoritative as certain information on relevant brain research was transferred across scientific, popular, and commercial sectors. Neuroscientific research, particularly studies of bilingualism, provided interesting information for the media and companies. This information was used to promote novel commercial devices and educational programs specifically designed for learning English. The media transformed the results of such research into a more popular discourse about the English brain. Interactions among neuroscientific research, commercial strategies, and the media made the English brain a reality.

...More

Included in

Article Sakura, Osamu (2012) A View from the Far East: Neuroethics in Japan, Taiwan, and South Korea. East Asian Science, Technology and Society: An International Journal (pp. 297-301). unapi

Citation URI

https://data.isiscb.org/isis/citation/CBB001251515/

Citations Indexes

Similar Citations

Article Yang, Jeongpil; (2011)
White Ginseng Commercialization and Sales Expansion Activities of Gaesung Merchants in the 1910s and 1920s (/isis/citation/CBB001210633/)

Article Creso M. Sá; Andrew Kretz; (2016)
Technology Commercialization as University Mission: Early Historical Developments at the University of Toronto (/isis/citation/CBB216804051/)

Article Hyomin Kim; Youngju Cho; Sungeun Kim; Hye-Suk Kim; (March 2018)
Women and Men in Computer Science: Geeky Proclivities, College Rank, and Gender in Korea (/isis/citation/CBB323844933/)

Article Moon, Manyong; (2012)
Becoming a Biologist in Colonial Korea: Cultural Nationalism in a Teacher-cum-Biologist (/isis/citation/CBB001231666/)

Thesis Anna Wexler; (2017)
Sparking Controversy: The Contested Use of Noninvasive Brain Stimulation (/isis/citation/CBB716280426/)

Article Wu, Kevin Chien-Chang; Fukushi, Tamami; (2012)
Neuroethics in Taiwan: Could There Be a Confucian Solution? (/isis/citation/CBB001251516/)

Book Diletta Capissi; (2022)
Che fine ha fatto Città della Scienza. Un giallo napoletano o una metafora del Mezzogiorno? (/isis/citation/CBB694342735/)

Article Moore, P. G.; (2015)
Gilbert Dempster Fisher (1906--1985): the BBC's “Hut Man”, Scottish Naturalist, Children's Author and Radio Broadcaster (/isis/citation/CBB001553406/)

Article McTavish, Lianne; (2006)
Learning to See in New Brunswick, 1862--1929 (/isis/citation/CBB001030868/)

Book Nelson, A. R.; Rudolph, J. L.; (2010)
Education and the culture of print in modern America (/isis/citation/CBB001180015/)

Article York, George K.; Gardner-Thorpe, Christopher; (2013)
Obituary: Frank Clifford Rose MD, FRCP (August 29, 1926--November 1, 2012) (/isis/citation/CBB001320618/)

Article Daidoji, Keiko; (2013)
The Adaptation of the Treatise on Cold Damagein Eighteenth-century Japan: Text, Society, and Readers (/isis/citation/CBB001510505/)

Article Kim, Y. S.; (2015)
Lee Jungsook, a Korean Independence Activist and a Nurse during the Japanese Colonial Period (/isis/citation/CBB001422432/)

Article Ji-yeon Im; (2017)
A Study of the Discussions on Psychiatry of Korea in the 1960s and 1970s - From Mental Hygiene to Modern Psychiatry (/isis/citation/CBB509940299/)

Article Danya Glabau; (2017)
Conflicting Assumptions: The Meaning of Price in the Pharmaceutical Economy (/isis/citation/CBB838843938/)

Article Baldini, Nicola; Fini, Riccardo; Grimaldi, Rosa; Sobrero, Maurizio; (2014)
Organisational Change and the Institutionalisation of University Patenting Activity in Italy (/isis/citation/CBB001420874/)

Article Kelly Joslin Holloway; (September 2015)
Normalizing Complaint: Scientists and the Challenge of Commercialization (/isis/citation/CBB582502078/)

Article McMillan, Vernotto C.; (2008)
Technology Transition: A Model for Infusion and Commercialization (/isis/citation/CBB275121586/)

Article Alexander Rushforth; Thomas Franssen; Sarah de Rijcke; (2019)
Portfolios of Worth: Capitalizing on Basic and Clinical Problems in Biomedical Research Groups (/isis/citation/CBB805796865/)

Book Dubbs, Chris; Paat-Dahlstrom, Emeline; (2011)
Realizing Tomorrow: The Path to Private Spaceflight (/isis/citation/CBB001212136/)

Comments

{{ comment.created_by.username }} on {{ comment.created_on | date:'medium' }}