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Article ID: CBB001230383

What's in a Name? Generics and the Persistence of the Pharmaceutical Brand in American Medicine (2011)

Greene, Jeremy Alan (Author)

Journal of the History of Medicine and Allied Sciences
Volume: 66
Pages: 468--506

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Chemical drugs Medicine Pharmacy Advertising Business and commerce Pharmaceutical industry 20th century United States

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https://data.isiscb.org/isis/citation/CBB001230383/

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