The Production of Modernization: Daniel Lerner, Mass Media, and the Passing of Traditional Society (2011)
Shah, Hemant (Author)
Temple University Press
Physical Details: viii + 218 pp.; ill.
Language: English
Daniel Lerner's 1958 book The Passing of Traditional Society was central in shaping Cold War--era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East, Lerner's book claimed that exposure to American media messages could motivate traditional people in the postcolonial nations to become modern by cultivating empathy for American ideas, goods, and ways of life. The Production of Modernization examines Lerner's writings to construct the intellectual trajectory of his thinking about mass media and modernization up to and beyond the publication of his famous book. Shah has written not just an intellectual biography of Lerner but also a history of the discipline he shaped.
...MoreDescription On how Lerner's seminal work contributed to the professionalization of communication theory and sociology.
Review Dayé, Christian (2013) Review of "The Production of Modernization: Daniel Lerner, Mass Media, and the Passing of Traditional Society". Journal of the History of the Behavioral Sciences (pp. 212-213).
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