Although we are not aware of many spontaneous sensual experiences, we learn about the surrounding world through our senses. One of the objects of sensual experience is smell. It influences our decisions, shapes social interactions and is also a carrier of social meanings. Unfortunately, long-term conviction about the domination of sight over smell led to a belief in the pictorial character of our contemporary culture. Moreover, constant fluctuations between the promotion and ignoring of olfactory data have played a role in the neglect of the importance of smell in social studies. In this article I show how important the sense of smell has been through many centuries of science, and point out that the alleged linguistic and methodological difficulties of this topic, as well as the subjective interpretation of smell, should not be an obstacle in the development of research on smell in social studies.
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