Book ID: CBB001212070

Medical Visions: Producing the Patient through Film, Television, and Imaging Technologies (2013)

unapi

Ostherr, Kirsten Anne (Author)


Oxford University Press


Publication Date: 2013
Physical Details: x + 307 pp.; ill.
Language: English

How do visual images shape the practice of medicine? What role does visual representation play in the cultivation of medical ways of seeing? And how has medicine's visual culture changed in the digital age? Kirsten Ostherr's ambitious study explores 120 years of medical image-making to explain how visual representations shape medical education and practice. Marshaling powerful, vivid examples she demonstrates how medical images created by the healthcare industry, documentary filmmakers, experimental artists, and the mass media acquire cultural meaning and influence doctors' and patients' understandings of health and disease. Her analysis proceeds chronologically, turning from the earliest experiments with medical filmmaking by the American College of Surgeons, to the place of health films in the "golden age" of instructional film in the 1960s. Ostherr considers the shift to television as the dominant medium of health education, highlighting the evolving status of realism, the techniques employed to bridge the entertainment-education divide, the role of expert consultants and sponsors, and the tradeoffs made by professionals to reach a broad audience. The rise of physician advice segments on newsmagazines forms a transition between medical dramas like Marcus Welby, MD and more recent reality shows like Boston Med and Doctor 90210. Concluding with a section on advertising and social media in the health care setting, the book ends with ten key lessons for the future of medical media.

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Description “Explores 120 years of medical image-making to explain how visual representations shape medical education and practice.” (from the publisher)


Reviewed By

Review Kiuchi, Yuya (2014) Review of "Medical Visions: Producing the Patient through Film, Television, and Imaging Technologies". Journal of American Culture (p. 236). unapi

Review Kirby, David A. (2014) Review of "Medical Visions: Producing the Patient through Film, Television, and Imaging Technologies". Social History of Medicine (pp. 626-627). unapi

Citation URI
https://data.isiscb.org/isis/citation/CBB001212070/

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Authors & Contributors
Micucci, Federica E.
Karen Dam Nielsen
Siano, Silvia
Zampetti, Paolo
Galletti, Matteo
Murphy, Graham
Journals
Medicina Historica
Mefisto: Rivista di medicina, filosofia, storia
Medicina nei Secoli - Arte e Scienza
European Journal for the History of Medicine and Health
Social Studies of Science
Science as Culture
Publishers
University of Virginia Press
University of Rochester Press
Routledge
Oxford University Press
Duke University Press
Pennsylvania State University
Concepts
Medicine
Patients
Medicine and culture
Medicine and technology, relationships
Motion pictures; cinema; movies
Visual representation; visual communication
People
Fabricius, ab Aquapendente
Down, John Langdon Haydon
Time Periods
21st century
20th century
19th century
20th century, late
18th century
17th century
Places
Great Britain
United States
Italy
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