Article ID: CBB001000205

The Rise and Fall of Celebrity Promotion of Prescription Products in Direct-to-Consumer Advertising (2010)

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Authors & Contributors
Herzberg, David
Greene, Jeremy Alan
Sismondo, Sergio
Ingram, Hilary
Verhoeven, Piet
Tomes, Nancy J.
Concepts
Pharmacy
Pharmaceutical industry
Advertising
Medicine
Business and commerce
Medicine and society
Time Periods
20th century, late
21st century
20th century
19th century
20th century, early
Places
United States
Great Britain
Germany
Netherlands
New Mexico (U.S.)
Massachusetts (U.S.)
Institutions
Walgreens Boots Alliance (WBA)
United States. Food and Drug Administration (USFDA)
Deutsche Pharmazuetische Gesellschaft
American Society for Pharmacology
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