Article ID: CBB000933443

“Will Wonder Drugs Never Cease!”: A Prehistory of Direct-to-Consumer Advertising (2009)

unapi

This article describes a range of marketing practices form the 1950s, many of which were identified by researchers for Tennesee senator Estes Kefauver during his high-profile investigation of the drug industry at the end of the decade. These practices were in widesperad use but examples will largely be drawn from teh history of Miltown, a blockbuster minor tranquilizor famouse in the 1950s but now know as the precursor to Valium.

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Citation URI
https://data.isiscb.org/isis/citation/CBB000933443/

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Authors & Contributors
Greene, Jeremy Alan
Fisher, Jill A.
Peroni, Adalberto
Sismondo, Sergio
Peroni, Gabriele
Thomas, Ulrike
Concepts
Pharmacy
Pharmaceutical industry
Advertising
Business and commerce
Consumers and consumerism
Drug use
Time Periods
20th century, late
21st century
20th century
20th century, early
17th century
Places
United States
Great Britain
Italy
Germany
New Mexico (U.S.)
Massachusetts (U.S.)
Institutions
United States. Food and Drug Administration (USFDA)
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