This article describes a range of marketing practices form the 1950s, many of which were identified by researchers for Tennesee senator Estes Kefauver during his high-profile investigation of the drug industry at the end of the decade. These practices were in widesperad use but examples will largely be drawn from teh history of Miltown, a blockbuster minor tranquilizor famouse in the 1950s but now know as the precursor to Valium.
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