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Article ID: CBB000933269

Le médecin vu par les documents publicitaires de l'industrie pharmaceutique du XXème siècle (2008)

Bonnemain, Bruno (Author)

Histoire des Sciences Médicales
Volume: 42
Pages: 411--416

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Pharmaceutical advertising during the XXth century was related to many subjects, the objective being to amuse physicians. One of the subject was the physician himself and its image throughout history. What can be found is the idea that the physician inherits a long tradition, but he is also able to laugh at himself doing his art.

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