Article ID: CBB000932510

Magic, Science and Masculinity: Marketing Toy Chemistry Sets (2009)

unapi

Al-Gailani, Salim (Author)


Studies in History and Philosophy of Science
Volume: 40
Pages: 372--381


Publication Date: 2009
Edition Details: Part of a special issue: On Scientific Instruments
Language: English

At least since the late nineteenth century, toy chemistry sets have featured in standard scripts of the achievement of eminence in science, and they remain important in constructions of scientific identity. Using a selection of these toys manufactured in Britain and the United States, and with particular reference to the two dominant American brands, Gilbert and Chemcraft, this paper suggests that early twentieth-century chemistry sets were rooted in overlapping Victorian traditions of entertainment magic and scientific recreations. As chemistry set marketing copy gradually reoriented towards emphasising scientific modernity, citizenship, discipline and educational value, pre-twentieth-century traditions were subsumed within domestic---and specifically masculine---tropes. These developments in branding strategies point to transformations in both users' engagement with their chemistry sets and the role of scientific toys in domestic play. The chemistry set serves here as a useful tool for measuring cultural change and lay engagement with chemistry.

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Description “This paper suggests that early twentieth-century chemistry sets were rooted in overlapping Victorian traditions of entertainment magic and scientific recreations.” (from the abstract)


Included in

Article Taub, Liba (2009) On Scientific Instruments. Studies in History and Philosophy of Science (p. 337). unapi

Citation URI
https://data.isiscb.org/isis/citation/CBB000932510/

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Authors & Contributors
Yeonsik Jung
Sharman Levinson
Pauline Mortas
Kenneth Cohen
Gabriele Ferrari
Alain Giami
Journals
Chemical Heritage
VIET: Voprosy Istorii Estestvoznaniia i Tekhniki
Victorian Literature and Culture
Korean Journal of Medical History
Journal of Popular Culture
Hyle
Publishers
Penguin Press
Springer International Publishing
Codice Edizioni
Rutgers, The State University of New Jersey
University Press of Colorado
Rutgers University Press
Concepts
Science and society
Chemistry
Popularization
Masculinity
Popular culture
Toys
People
Priestley, Joseph
Heinz, Henry J.
Wiley, Harvey Washington
Sinclair, Upton Beall
Mendeleev, Dmitri Ivanovich
Marsh, Othniel Charles
Time Periods
19th century
20th century, early
18th century
20th century
Enlightenment
20th century, late
Places
United States
Great Britain
France
Western states (U.S.)
England
Germany
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