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Article ID: CBB000932444

Equally Safe for Both Sexes; A Gender Analysis of Medical Advertisements in English Newspapers, 1690--1750 (2005)

Wales, Diane (Author)

Vesalius
Volume: 11, no. 1
Issue: 1
Pages: 26-32

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Journalism Pharmacy Women and health Medicine and society Advertising Health care 17th century 18th century Great Britain

Medical adver t isements in English newspapers between 1690 and 1750 wer e examined f rom the aspect of gender. Subjects considered wer e wh o read the adver t isements, wh o bought the products adver t ised, what condi t ions and cures wer e descr ibed, what references ther e wer e to wome n and wher e and how the product s wer e sold.The analysis shows that wome n cont inued to be ver y much involved in health care at a t ime when ther e was growing pressure f rom male professional physicians to establish super ior i t y over popular healers, wh o wer e of ten female.

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