Article ID: CBB000932130

Keeping Modern in Medicine: Pharmaceutical Promotion and Physician Education in Postwar America (2009)

unapi

Recent critiques of the role of pharmaceutical promotion in medical practice invoke a nostalgic version of 1950s and 1960s medicine as representing an uncomplicated relationship between an innovative pharmaceutical industry and an idealistic and sovereign medical profession---a relationship that was later corrupted by regulatory or business practice changes in the 1980s or 1990s. However, the escalation of innovation and promotion in the pharmaceutical industry at mid-century had already provoked a broader crisis of overflow in medical education in which physicians came to use both commercial and professional sources in an attempt to keep modern by incorporating emerging therapeutics into their practices. This phenomenon was simultaneously a crisis for the medical profession--- playing a key role in attempts to inculcate a rational therapeutics---and a marketing opportunity for the pharmaceutical industry, and produced the structural foundations for contemporary debates regarding the role of pharmaceutical promotion in medical practice. Tracing the issue from the advent of the wonder drugs through today's concerns regarding formal CME, we document how and why the pharmaceutical industry was allowed (and even encouraged) to develop and maintain the central role it now plays within postgraduate medical education and prescribing practice.

...More
Citation URI
http://data.isiscb.org/isis/citation/CBB000932130/

Similar Citations

Article Hersch, Matthew H.; (2008)
“Calm, But Still Alert”: Marketing Stelazine to Disturbed America, 1958--1980 (/isis/citation/CBB000932029/) unapi

Article Gerald, Michael C.; (2010)
The Rise and Fall of Celebrity Promotion of Prescription Products in Direct-to-Consumer Advertising (/isis/citation/CBB001000205/) unapi

Article Herzberg, David; (2009)
“Will Wonder Drugs Never Cease!”: A Prehistory of Direct-to-Consumer Advertising (/isis/citation/CBB000933443/) unapi

Article Ferdinando Marinelli; (2019)
Ancora sulla pubblicità delle ditte farmaceutiche (/isis/citation/CBB265222432/) unapi

Book Nancy D. Campbell; (2020)
OD: Naloxone and the Politics of Overdose (/isis/citation/CBB601007525/) unapi

Book Greene, Jeremy A.; Watkins, Elizabeth Siegel; (2012)
Prescribed: Writing, Filling, Using, and Abusing the Prescription in Modern America (/isis/citation/CBB001214574/) unapi

Thesis Tobbell, Dominique Avril; (2008)
Pharmaceutical Networks: The Political Economy of Drug Development in the United States, 1945--1980 (/isis/citation/CBB001561171/) unapi

Article Greene, Jeremy A.; (2011)
What's in a Name? Generics and the Persistence of the Pharmaceutical Brand in American Medicine (/isis/citation/CBB001230383/) unapi

Article Quirke, Viviane; (2014)
Targeting the American Market for Medicines, ca. 1950s–1970s: ICI and Rhône-Poulenc Compared (/isis/citation/CBB001202354/) unapi

Book Jones, Claire; (2013)
The Medical Trade Catalogue in Britain, 1870--1914 (/isis/citation/CBB001202367/) unapi

Article Livio Oggero; (2019)
Storia del talco e delle miniere della Val Germanasca (/isis/citation/CBB818702106/) unapi

Book Fisher, Jill; (2009)
Medical Research for Hire: The Political Economy of Pharmaceutical Clinical Trials (/isis/citation/CBB000953570/) unapi

Thesis Fisher, Jill A.; (2005)
Pharmaceutical Paternalism and the Privatization of Clinical Trials (/isis/citation/CBB001561585/) unapi

Thesis Quinn, Roswell; (2009)
Broader Spectrum: A History of Antibiotic R&D (/isis/citation/CBB001560664/) unapi

Article Giulia Bovone; (2020)
Bioplastina Serono: il ricostituente preferito dagli italiani (XX secolo) (/isis/citation/CBB350646575/) unapi

Article Abraham, John; Davis, Courtney; (2010)
Discovery and Management of Adverse Drug Reactions: The Nomifensine Hypersensitivity Syndrome, 1977--1986 (/isis/citation/CBB000932837/) unapi

Article Schondelmeyer, Stephen W.; (2009)
Recent Economic Trends in American Pharmacy (/isis/citation/CBB000933448/) unapi

Authors & Contributors
Herzberg, David
Fisher, Jill A.
Greene, Jeremy Alan
Hersch, Matthew Howard
Davis, Courtney
Abraham, John
Journals
Pharmacy in History
Atti e Memorie, Rivista di Storia della Farmacia
Social History of Medicine
Bulletin of the History of Medicine
Studies in History and Philosophy of Science Part C: Studies in History and Philosophy of Biological and Biomedical Sciences
Journal of the History of Medicine and Allied Sciences
Publishers
Rutgers University Press
Pickering & Chatto
Johns Hopkins University Press
University of Illinois at Urbana-Champaign
University of Pennsylvania
University of Minnesota
Concepts
Pharmaceutical industry
Pharmacy
Advertising
Medicine and industry
Business and commerce
Medicine
Time Periods
20th century, late
20th century
21st century
19th century
20th century, early
Places
United States
Great Britain
Italy
Germany
New Mexico (U.S.)
Massachusetts (U.S.)
Institutions
United States. Food and Drug Administration (USFDA)
Imperial Chemical Industries
Comments

Be the first to comment!

{{ comment.created_by.username }} on {{ comment.created_on | date:'medium' }}

Log in or register to comment