Article ID: CBB000930600

Engineering International Expansion: IBM and Remington Rand in European Computer Markets (2008)

unapi

US computer manufacturers---including IBM and Remington Rand--- expanded into Europe after World War II. The companies overcame resistances and adjusted to different market conditions; how they did this, and why IBM succeeded more than others, is examined here. This article argues that IBM adeptly managed---or engineered--- relationships with foreign governments and stakeholders through a European-wide manufacturing system and European research laboratories.

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https://data.isiscb.org/isis/citation/CBB000930600/

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Authors & Contributors
Yost, Jeffrey R.
Wade, B. W.
Umpleby, Stuart A.
Toomey, Warren
Sokoloff, Kenneth Lee
Smith, Ronald Q.
Concepts
Computer science
Computer industry
Business and commerce
Computers and computing
Technology
Technology and industry
Time Periods
20th century, late
21st century
20th century
19th century
Places
United States
Europe
Zurich (Switzerland)
Ukraine
Latin America
Japan
Institutions
International Business Machines Corporation
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