Article ID: CBB000022285

Early advertising applications of the Gale-Cattell order-of-merit method (1979)

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Description An important innovation in advertising psychology at the turn of the century was the order-of-merit method developed independently by Harlow Gale and James McKeen Cattell.


Citation URI
https://data.isiscb.org/isis/citation/CBB000022285/

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Authors & Contributors
Sokal, Michael Mark
William P. Murphy
Wagner, Armin
Sokal, Michael M.
Whipple, Eileen M.
Werthheimer, Michael
Concepts
Psychology
Historiography
Creativity; genius
Touch; haptic perception
Supernatural
Psychological study of scientists
Time Periods
19th century
20th century
20th century, early
Places
United States
Italy
Africa
Institutions
American Psychological Association
Johns Hopkins University
Columbia University
Columbia University (New York City)
American Association for the Advancement of Science
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